Novotel Living | Batumi | Georgia

Novotel Living Batumi is a hotel-operated apartment project on Iberia Street in Batumi, Georgia, developed by Mardi Holding and planned under Accor’s Novotel Living brand: 319 apartments in two 13-storey blocks, sold under a “strata title” model in which owners hold individual rooms and the operator runs the hotel. According to our listing page, the apartments measure 28.1 to 79.4 m² and the price is shown as “price on request”. Facts in this guide are as checked on 23 October 2026.

This guide collects what Accor, Mardi Holding, the Georgian public registry, the tax authorities and market analysts say about Novotel Living Batumi: what the project is, who stands behind it, where it is, which apartment types and sizes are listed, what the developer’s own pages say about the rental pool and the revenue split, how the Georgian residence-permit threshold of USD 150,000 applies, which taxes and registry fees a foreign buyer meets, how the purchase steps run, and how the project compares with eleven other Batumi projects on our site. Every figure carries its source and date, and anything that depends on a signed contract is described as a question for that contract.

Novotel Living Batumi at a Glance

What Is Novotel Living Batumi?

Novotel Living Batumi is a branded residence project: a residential building whose apartments are sold to individual owners but whose public areas, hotel services and letting are run by a hotel operator under a hotel brand. Accor, the operator named in the project’s announcement, describes Novotel Living as an extension of its Novotel brand aimed at longer stays, with apartments that have kitchens and laundry facilities.

Accor’s announcement of 5 June 2023 stated that the group had signed a cooperation agreement with the Georgian developer Mardi Holding to open the first Novotel Living hotel on the Black Sea coast, in Batumi. The same announcement set out the building: a new building of two blocks with 13 floors each and 319 apartments of different categories, from executive studios to two- and three-bedroom suites. It described a “strata title” concept in which rooms are owned by individuals and rented out while the hotel operator manages the infrastructure, and said guests could join Accor’s loyalty programme, ALL – Accor Live Limitless.

Three terms recur in this project and are worth fixing before going further.

• Branded residence means that the building carries a hotel brand under a licence or management agreement with the developer. The brand owner (here Accor) sets standards and operates the hotel part; the developer builds and sells.
• Strata title is the term Accor used for dividing a building into individually owned units that share common property. Each owner holds a defined unit and a share in the common parts, and the hotel operator manages the shared infrastructure.
• Rental pool means that the owned units are let together, as part of one hotel inventory, and the revenue is shared between owners and the operator under a fixed formula. The developer’s page for this project uses the words “mandatory rental pool”.

Our own listing page for the project calls it a real estate project in the Black Sea resort of Georgia, with the property type set to apartment and the feature list showing a swimming pool. The listing’s reference is NLG1001, and the “year built” field reads 2024. The Accor announcement, by contrast, gave 2025 as the scheduled opening year; both are set out in the timeline below.

Who Is Behind Novotel Living Batumi: Mardi Holding and Accor?

Two companies are named on the project: Mardi Holding as developer and Accor as the brand owner and hotel operator. Mardi Holding is a Georgian real estate developer based in Batumi; its website says the company has more than 30 years of experience and gives its record as 15+ completed projects, 5,000+ apartments built and 300,000+ m² developed. Those figures are the developer’s own and have not been audited by us.

The developer’s “completed projects” page lists seventeen schemes in Batumi, Tbilisi and Bakuriani, with completion years running from 2013 (Mardi House at Gorgasali) to 2024 (Mardi Stadium). Mardi Holding also built Mardi Twins in 2021 and Mardi Mont Blanc in 2018. The page shows Novotel Living Batumi in its project list alongside Mardi Hills, Mercure Aquapark Batumi and Mardi City Center, without a completion year.

Accor’s side is documented in two public announcements. The June 2023 release covers Novotel Living Batumi. A second release, dated 21 December 2023, covers a Mercure hotel in Batumi: 308 rooms in various categories including apartments with kitchenettes, scheduled to open in 2026, with three restaurants, two bars, a spa, a fitness centre, tennis and basketball courts, several pools, a water park and a shuttle to hot springs. That release describes the Mercure as the third project signed by Accor and Mardi Holding, after Novotel Living and a project under the Handwritten Collection brand. On the developer’s site these appear as Novotel Living Batumi, Mardi Hills (Handwritten Collection) and Mercure Aquapark Batumi.

The Novotel Living brand itself is documented in Accor’s press release of 23 October 2023 on its extended-stay business. It calls Novotel Living a forward-thinking extension of Novotel and lists operating hotels in Singapore, Bangkok, Saigon and Kazakhstan at that date, with more to follow. The same release put Accor’s extended-stay portfolio at more than 380 hotels across 14 brands and about 45,000 keys, and said that Accor also operated 33,000 private villas, apartments and branded residences in rental programmes. Batumi is not mentioned in that release, so the brand description is the group’s general one, not a statement about this project.

Where Is Novotel Living Batumi Located?

Novotel Living Batumi stands on Iberia Street, in what Accor calls Batumi’s recreational area on the Black Sea coast. The developer’s project page gives the address as Tamar Mepe Avenue 62, #2a Iberia Street, Batumi 6010, Adjara. Accor’s announcement says a private beach is within walking distance and that the city centre is about 15 minutes away by car. The nearby sights it names are Batumi Botanical Garden, Petra Fortress and Mtirala National Park.

Two points about the location are worth reading carefully. First, these distances are the operator’s and developer’s descriptions, expressed as travel times, and we have not measured them. Second, our listing page links only to a generic “Batumi, Georgia” map query, so there is no pinned location on our site for the project; the street address above comes from the developer.

For context on the city, the national tourism administration reported 5,521,866 international tourist visits to Georgia in 2025, an increase of 8.4% on 2024, within a wider total of 7,803,239 international traveller arrivals (up 5.9%). Batumi is the country’s main seaside destination, and the hotel-operated apartment model exists because of that seasonal visitor flow. Our Batumi city page lists every Batumi project we carry, and the Georgia country page places them in the national context.

What Apartment Types and Sizes Does Novotel Living Batumi Offer?

Accor’s announcement lists three apartment categories: executive studios, two-bedroom suites and three-bedroom suites. Our listing page records a floor-area range of 28.1 to 79.4 m² for the project, which means the largest listed area is about 2.8 times the smallest (79.4 divided by 28.1 is 2.83). The listing does not split the 319 apartments by type or tie each type to a size, so the table below keeps the two sources apart.

What does the 28.1 to 79.4 m² range mean in practice? A studio at the bottom of the range is a single room with a kitchen area; a unit near the top of the range is large enough for the two- or three-bedroom suites Accor describes. Without a floor plan, however, it is not possible to say which area belongs to which category, and the sale documents should show the exact internal area, the balcony or terrace area and the way each is measured. The registry extract for the unit shows the registered area, and it should be compared with the area in the sale documents.

Accor also lists “co-living-style public spaces” among the common areas, which indicates that part of the building’s design is meant for shared use by guests of the extended-stay hotel, not only for the individual apartments.

How Much Does Novotel Living Batumi Cost?

Our listing page shows Novotel Living Batumi at “price on request” and carries no price list, payment plan or per-square-metre rate, so no purchase price is quoted in this guide. Other websites give figures for the project, but they differ widely and do not come from a price list we can attach to a unit, so none is used. What can be shown is the arithmetic that any price list will produce, and one data point from the developer.

The developer’s project page includes a returns calculator for the project. Its default inputs are a 37 m² unit at USD 3,000 per m². These are calculator defaults, not an offer, but they allow a worked example of how the 28.1 to 79.4 m² range translates into money at that rate. All results below are simple multiplication of area by the default rate.

Two comparisons put the USD 3,000 default in perspective. Galt & Taggart, a Georgian research house, reported an average turnkey apartment price in Batumi of USD 1,865 per m² for 2025, up from USD 1,699 in 2024 and USD 1,569 in 2023. The calculator default is therefore about 61% above that city average (3,000 divided by 1,865 is 1.61). The same project page quotes a premium segment in Old Batumi at USD 3,146 per m², which puts the default at about 95% of that segment’s figure. A sea-side, hotel-serviced building is a different product from the city average, so the gap is a feature of the product mix and does not by itself say anything about the price list.

Our article on Batumi apartment prices per square metre compares the twelve Batumi projects we list with the Galt & Taggart average, and shows why Novotel Living cannot yet be placed on that scale: a rate needs a price and a unit size, and the listing shows only the size. For a wider view of what a fixed budget buys across countries, see what USD 100,000 buys in six property markets.

When a price list is obtained for any unit in a branded project, these are the items that change what the headline number means: whether the price includes furniture and fittings (a hotel-operated unit may be sold furnished), whether the price includes VAT, the currency of the contract and the exchange rate used for instalments, the share of the price due at signing, at each construction stage and at handover, and whether any part of the price is a fee paid to the operator. The price list and the sale agreement should state each of these explicitly.

How Does the Strata Title and Mandatory Rental Pool Work?

The rental arrangement is the part of Novotel Living Batumi that most affects an owner’s money, and it is described in two places. Accor’s announcement says rooms are owned and rented out while the operator manages the infrastructure. The developer’s project page goes further: it calls the arrangement a “mandatory rental pool” and sets out a split in its owner-returns calculator.

The 60/40 split is a revenue split, not a profit split. Of every USD 100 the rooms earn, USD 60 goes to the owner pool and USD 40 to the operator, before the owner pays anything else. The developer’s page says the operator’s 40% covers hotel operation, so staffing, utilities of the common areas, distribution and marketing are inside that share. What is outside it is the owner’s own cost base: the service charge of the building, the annual property tax, the apartment’s own utilities where they are charged to the owner, and the income tax on the owner’s 60%.

How does this compare with the sibling project? The Mardi Aquapark listing on our site records the developer’s terms for that Mercure-branded project: each apartment enters Accor’s hotel rental pool under a 10-year management contract, with revenue split 60% to the owner and 40% to Accor and with three free weeks per year of resort access for owners. The two projects therefore use the same 60/40 figure, but the Novotel Living page states no contract length and no owner-use allowance, so the length of the pool agreement, the number of days an owner may stay and the terms on resale are points that only the sale documents settle.

A worked illustration of the revenue split

The calculator on the developer’s page does not display its results or the daily rate it assumes, so the following is an arithmetic illustration, not a forecast. It combines three published inputs: the developer’s 60% owner share and 5% default tax, the developer’s occupancy range of 56% to 69%, and Galt & Taggart’s 2025 Batumi average daily rate of about USD 35.6. That rate is a market-wide figure for the city’s rental stock; a branded hotel apartment may earn a different rate, and the daily rate for Novotel Living is not given on any page we reviewed. The unit is the calculator’s 37 m² default at USD 3,000 per m², or USD 111,000.

Three things follow from the arithmetic. First, the daily rate is the lever: at 56% occupancy every USD 10 added to the nightly rate raises the owner’s after-tax figure by about USD 1,165 (204.4 nights x USD 10 x 60% x 95%), and at 69% occupancy by about USD 1,436. Second, the figures above are before the building’s service charge, the property tax and any costs of the apartment that fall on the owner, all of which lower the result. Third, the market-wide gross rental yield reported by Galt & Taggart for 2025 was 7.4%, down from 8.8% in 2024; the developer’s page cites a fall from 10.0% in 2023 to 7.1% in the first quarter of 2026. A yield is a market statistic, and it does not predict the return of any one apartment.

An owner reading a pool agreement would therefore look for: the definition of “gross rental revenue” (room revenue only, or including food and beverage and other services), whether the 40% is the only charge the operator makes, how often and in which currency payments are made, whether statements are audited, what the owner may use the unit for and for how many nights, and what happens to the pool participation when the apartment is resold. These are contract questions, and the answer for Novotel Living Batumi sits in the pool agreement, not on the web.

What Facilities Does Novotel Living Batumi Include?

Accor’s announcement and the developer’s project page agree on a hotel-style facility list. The facilities are described as announced; none has an operating record that we can cite, and the operator’s rules will decide who may use each of them.

The developer’s page also refers to a subtropical microclimate and to 3D model viewing, which we treat as marketing description. Our listing page’s feature field shows a swimming pool and nothing else, which is consistent with the roof pool and the spa pool listed above.

Is Novotel Living Batumi Open? Opening and Completion Timeline

The sources give several dates for Novotel Living Batumi, and they are not the same kind of statement. The table lists each with its origin so the reader can see which are announcements, which are database fields and which are the developer’s wording.

The developer’s website lists Novotel Living Batumi in its project navigation and in the project cards on its “completed projects” page, which lists schemes of different years without a completion year for this one. The project page itself uses the future tense. Our own “year built” field of 2024 is a data field on the listing and not a handover certificate. The practical consequence is that the status of the building, whether finished, in fit-out or open to guests, is a fact to establish from documents instead of from web descriptions.

Which documents settle the point in Georgia? An extract from the National Agency of Public Registry shows whether the building and the individual unit are registered and in whose name; the construction permit and the commissioning (acceptance) documents for the building show whether construction has been accepted by the authorities; and the sale agreement states a handover date and the consequence of delay. The residence-permit route adds a further reason to check, since the legal summary published by Legal.ge says properties must be delivered and ownership formalised before a residence application can be submitted.

Can Foreigners Buy at Novotel Living Batumi?

Yes. A foreign citizen can own apartments in Georgia; the main restriction on foreign ownership applies to agricultural land, which does not enter into an apartment purchase. Ownership of immovable property is recorded by the National Agency of Public Registry, and registration is what makes the transfer effective against third parties. Our listing page says foreigners can buy apartments and houses and that ownership is recorded with the registry.

In a hotel-operated building the registry extract is more than a formality, because it shows what exactly is registered. Accor describes the model as strata title with rooms owned individually, and the developer’s page says “mandatory rental pool”. The developer’s pages do not set out the registered form of ownership of the units, so the extract and the sale agreement should show whether the buyer registers a flat or a hotel room, what share of common areas goes with it and whether any right of the operator is registered against the unit. The type of registration matters twice: for the residence-permit route, which requires non-agricultural real estate valued by an accredited assessor, and for the tax treatment on a later sale, discussed below.

A buyer abroad can usually complete the paperwork through a representative under a power of attorney. Documents issued abroad generally need an apostille and a certified Georgian translation before a notary or the registry accepts them. The notary and the registry set the exact requirements at the time of the transaction.

Does Buying at Novotel Living Batumi Give a Residence Permit?

Buying property in Georgia does not by itself grant residence. Georgia offers a temporary residence permit to foreign owners of non-agricultural real estate whose appraised market value reaches the statutory threshold, which has been USD 150,000 since 1 March 2026. The permit is renewable annually.

The rule rests on June 2025 amendments to the Law on the Legal Status of Aliens and Stateless Persons. Legal.ge, in an article dated 30 December 2025, reports that the threshold moved from USD 100,000 to USD 150,000 and calls it the third increase in the programme’s history. Erickson Immigration Group, on 27 February 2026, confirmed the 1 March 2026 date and the basis of the valuation.

For Novotel Living Batumi the test depends on a number the listing does not give. Our listing page shows no price, and the page for the project says nothing about whether a single unit would reach the threshold. The arithmetic can still be laid out. At the developer’s calculator default of USD 3,000 per m², 50 m² equals USD 150,000, so a unit larger than 50 m² would sit above the line on the invoice and a 37 m² unit would sit USD 39,000 below it. The qualifying figure is an appraisal, which can come in above or below the price paid, so a purchase exactly at the line gives no margin.

Because several properties can be combined, a smaller unit in Novotel Living Batumi could be one of two or more properties that together reach the value. Each property must be registered and valued, and each must meet the delivery condition. A property in a rental pool is still real estate owned by the permit applicant; whether the pool arrangement affects how the valuer treats the unit is a question for the accredited assessor.

The process, documents and renewal mechanics are covered in our guide How to Get a Residency Permit in Georgia, which also states the USD 150,000 figure. Buying property does not lead directly to citizenship; Legal.ge notes that permanent residency can be pursued after six years of temporary permits.

What Taxes and Fees Does a Foreign Buyer Pay in Georgia?

The costs fall in three groups: registry fees at purchase, taxes during ownership and taxes on sale. The rates below come from official pages where possible and from named advisers otherwise, with the review date given. Tax rules change, and the Ministry of Finance issued a ruling on the taxation of asset sales by individuals on 14 May 2026, so the position on the day of any transaction should be checked with a Georgian tax adviser or the Revenue Service.

Registry fees at purchase

The National Agency of Public Registry publishes its fee schedule for immovable property. For registration of the change of an ownership right the schedule lists three speed options. The table gives the amounts shown on the agency’s page.

The fees are modest compared with the purchase price, and the choice between four days and the same day is a matter of GEL 200. They are the registry’s own charges; notary fees, the cost of translations and apostilles, and any legal or bank charges come on top. The registry page does not list a separate row for registering an apartment in a building still under construction, so the sale agreement and the notary should state at which stage and on what basis the buyer’s right is registered.

Taxes during ownership

Rental income. PwC’s Tax Summaries for Georgia (last reviewed 2 September 2026) state that rental income of an individual from renting residential space for residential purposes is taxed at 5% where the individual claims no deductions. For a pool participant the question is who is treated as earning the income and under which rule, since the developer’s page applies a 5% default to the owner’s 60% share. The developer’s page does not state the reasoning, and the tax adviser handling the purchase should confirm the treatment for the specific contract.

Annual property tax. The Revenue Service describes the property tax for individuals as a tax on property owned by an individual, with non-land property taxed in proportion to the months of ownership in the year. Its calculator asks whether the combined income of the taxpayer and family members in the previous calendar year was above or below GEL 100,000, and it deducts a benefit amount before tax is calculated. The declaration is due by 1 November and payment by 15 November. The Revenue Service page does not list the rates; the developer’s investor page says property tax is up to 1%. The figure to use is the one in force for the year in question.

Taxes on sale

The tax on a sale depends on how long the property was held and how it is classified. PwC reports that profit from selling an apartment or house with attached land is taxed at 5%. Andersen’s Georgian office, in a note dated 31 October 2025, states that gains on residential property held for more than two years are fully exempt from personal income tax, that a rental to residential tenants does not remove the exemption, and that gains within two years are taxed at 20% with a reduced 5% rate for residential apartments. Eurofast, in an article dated 4 September 2026, describes Ministry of Finance Public Ruling No. 143 of 14 May 2026: a 5% rate on residential apartments and houses, a 20% rate on non-residential property, and a two-year exemption for residential property.

The point that matters for a hotel-operated project is how a unit in a pool is classified. Eurofast lists hotel rooms sold within hotel businesses among the assets taxed at 20%, and AVI’s guide of 20 October 2026 likewise places a hotel room owned for two years or less under the 20% heading while a residential flat is at 5%. ExpatHub’s summary of the ruling defines residential property as an independently identifiable registered unit designed for residence and connectable to utilities, and does not mention hotel units. The developer’s own project page adds that the exemption for property held over two years may not apply where the property is used in economic activity such as a rental pool, and it recommends independent tax advice.

These statements do not fit together neatly, and the correct reading for a unit registered in a strata hotel building is a matter for the Revenue Service and the buyer’s adviser. For a reader comparing projects, the point is that “no capital gains tax after two years” is a general rule for residential property, and a hotel-pool unit is the case where it should be checked for the unit in question before it is assumed.

How Do You Buy an Apartment at Novotel Living Batumi? Step by Step

The sequence below is the general path for buying a new apartment in Georgia, adapted to a hotel-operated building. It is a process outline, not legal advice, and each step depends on the developer’s contract.

1. Obtain the price list and floor plans. Ask the developer for the current price list in writing, the exact area of the unit, the floor and the orientation, and what is included in the price.
2. Check the developer and the building. Obtain a registry extract for the land and the building, the construction permit, and any registered mortgage or other encumbrance. Confirm who owns the land under the building.
3. Read the sale agreement and the pool agreement together. They can be separate documents. The sale agreement transfers the unit; the pool agreement sets how the unit is let, how revenue is shared and for how long.
4. Fix the payment schedule and the currency. The contract should set the amount and date of each instalment, the currency, and what happens on delay, including any refund and interest.
5. Appoint a representative if needed. A buyer abroad can authorise a lawyer by power of attorney, with an apostille and a certified Georgian translation where the document is issued abroad.
6. Sign before a notary. The agreement is certified by a notary; the registry fee schedule shows a GEL 7 charge for confirming signatures on a transaction submitted for registration.
7. Register the right. The ownership right is registered with the National Agency of Public Registry. The fee is GEL 150, 270 or 350 depending on speed, and an online extract at GEL 13 shows the result.
8. Take delivery and sign the handover protocol. Inspect the unit against the specification, record defects in the protocol and keep the handover documents for any later residence application.
9. Register for tax and set up the pool. Obtain a tax identification number for the rental income, sign the pool participation documents and arrange the bank account that receives the owner’s share.

The order of steps three and four is the one that most often changes in practice. In a pool project the commercial terms of letting are part of what the buyer is paying for, so the pool agreement is reviewed before the instalment schedule is signed, not after it.

Novotel Living Batumi Compared With Other Batumi Projects

The table lists Novotel Living Batumi next to the eleven other Batumi projects on our site, using the figures on each listing page as of 23 October 2026. “Starting from” prices are the entry prices stated on the listings, and the fields shown are the ones each listing carries; a dash means the field is empty on that listing. The comparison is of listed data and does not rank the projects.

Three groupings come out of the table. The first is the five Mardi Holding projects: Mardi Hills, Mardi City Center, Mardi Stadium, Mardi Aquapark and Novotel Living Batumi. Four of them list a USD or EUR starting price or a developer euro price; Novotel Living and Mardi Aquapark are the two with “price on request” in USD. Mardi Aquapark is the closest comparison for Novotel Living, because the developer markets it under another Accor brand (Mercure) and states the same 60/40 split; its starting prices per the developer’s project site are EUR 72,000 for a 28 m² studio, EUR 128,100 for a 49 m² one-bedroom and EUR 240,352 for an 88 m² two-bedroom.

The second grouping is the branded Gonio projects, the four Wyndham Grand Residences. Their entry prices of USD 185,000, 200,000 and 250,000 are all above the USD 150,000 residence-permit threshold, while Gonio Aqua at USD 134,566 is USD 15,434 short at entry. Gonio is a coastal settlement south of Batumi, so it is a different submarket from a city-side address. The third grouping is the lower-priced apartment towers, where several units are needed to reach the threshold.

For a project where the listing gives both price and size, the cost per square metre can be calculated. Our article on Batumi apartment prices derives it for six projects, from USD 1,058 to USD 4,313 per m². Novotel Living cannot be placed there until a price and a unit size are known together. Among the projects where a rental pool or hotel operation is described, only the Mardi Aquapark listing and the developer’s Novotel Living page give a split, and both give 60/40.

What Does the Batumi Market Look Like in 2026?

Galt & Taggart’s Batumi review for 2025, summarised by Investor.ge on 20 April 2026, gives the clearest recent picture of the city’s apartment market. Total apartment sales were 17,478 units, up 15% on the year, and the market’s size was about USD 1.3 billion, up nearly 24%. Average turnkey prices reached USD 1,865 per m² in 2025. Old Batumi was above USD 3,000 per m² and peripheral zones below USD 1,500 per m². Unsold apartments in the developer projects surveyed rose nearly 14% to about 12,400 at the end of 2025, and the review forecast price growth of 4% to 6% for 2026.

Foreign buyers accounted for 52% of apartment sales in 2025 in the review, with Israeli buyers at 13% of total sales. For rentals, the review gave a gross yield of 7.4% for 2025 against 8.8% in 2024 and an average daily rate of about USD 35.6, broadly flat while purchase prices rose. The developer’s project page quotes related figures: primary-market prices up 8.7% year on year in the first quarter of 2026, about 58,000 units planned in Batumi through 2029, and rental yields down from 10.0% in 2023 to 7.1%.

Two features of these numbers bear on a hotel-pool unit. First, supply: the volume of planned and unsold stock means a resale buyer, or a pool participant at exit, meets many alternatives. Second, rates: the daily rate has not kept pace with purchase prices, which is why yields have fallen. The developer’s page does not cite a source for each of its market figures; it names Galt & Taggart and the National Statistics Office of Georgia in general.

Questions to Put to the Developer and the Contract

A branded residence is bought partly for the apartment and partly for the services and income arrangement around it. The following list is built from what the public sources do not settle and from the way pool contracts are structured.

• Status. Is the building complete, has it been accepted by the authorities, and when did or will the hotel open to guests?
• Registration. What exactly will be registered in the buyer’s name, and is any right of the operator or the developer registered against the unit?
• Pool terms. How long is the pool agreement, can the owner leave it, what is the definition of gross revenue, and how often are owner statements and payments issued?
• Owner use. How many nights may the owner stay, at what charge, and does owner use reduce the revenue share?
• Charges. What is the building’s service charge per square metre, who sets it, how often can it change, and what does it cover?
• Furniture and fit-out. Is the furniture package part of the price, and who replaces it when it wears out?
• Brand. What happens if the Accor management agreement ends or the brand changes? Does the owner keep the pool terms?
• Resale. Can a unit be sold with its pool participation, and does the buyer take over the pool agreement on the same terms?
• Tax. How will the rental income and a later sale be classified for the specific unit, according to the Revenue Service or a Georgian adviser?

Hotel-operated apartments differ from ordinary apartments in that the owner depends on the operator for income. The operator’s incentives, the length of its contract and the owner’s exit options are the parts of the arrangement that a web page cannot settle, and a lawyer reading the Georgian-language and English versions of the agreement is the usual way to establish them.

Frequently Asked Questions

What is Novotel Living Batumi?

Novotel Living Batumi is a hotel-operated apartment project on Iberia Street in Batumi, Georgia, developed by Mardi Holding and planned under Accor’s Novotel Living brand. According to Accor’s June 2023 announcement it comprises 319 apartments in two 13-storey blocks and uses a strata title model in which rooms are owned individually and rented out.

Who developed Novotel Living Batumi, and who operates it?

Mardi Holding is the developer and Accor is the brand owner and hotel operator named for Novotel Living Batumi. The two companies signed a cooperation agreement announced on 5 June 2023, and Mardi Holding’s site lists Novotel Living Batumi as an Accor-brand project beside Mardi Hills and Mercure Aquapark Batumi.

How many apartments and what sizes does Novotel Living Batumi have?

Novotel Living Batumi has 319 apartments in two blocks of 13 floors according to Accor, from executive studios to two- and three-bedroom suites. Our listing page records areas from 28.1 to 79.4 m². The split of the 319 units by type, and the area of each type, is shown in the developer’s sale documents.

How much does an apartment in Novotel Living Batumi cost?

Our listing page shows Novotel Living Batumi as “price on request”, so no price is quoted here. The developer’s returns calculator uses a default of a 37 m² unit at USD 3,000 per m², which is USD 111,000 by multiplication; this is a calculator input, not a price list, and the current price comes from the developer.

Is Novotel Living Batumi open?

Accor’s June 2023 announcement scheduled the full opening for 2025, our listing’s year-built field reads 2024, and the developer’s project page says the hotel “will open” without a date. Opening and completion should be checked against the registry extract, the building’s acceptance documents and the developer before any payment.

Can foreigners buy at Novotel Living Batumi?

Yes. Foreign citizens can own apartments in Georgia, and ownership is registered with the National Agency of Public Registry. The restriction on foreign ownership applies to agricultural land. A buyer abroad can act through a representative under a power of attorney with an apostille and a certified translation.

Does buying in Novotel Living Batumi give a residence permit?

Not on its own. Georgia’s temporary residence permit for property owners requires non-agricultural real estate with an appraised market value of USD 150,000 since 1 March 2026, assessed by an accredited assessor, and several properties can be combined. Because Novotel Living Batumi has no listed price, whether one unit reaches that value is not stated.

What is the rental pool at Novotel Living Batumi?

For Novotel Living Batumi the developer’s project page describes a “mandatory rental pool” in which the owner receives 60% of gross rental revenue and a 40% management fee covers hotel operation. The contract length, owner-use days and exit terms are set in the pool agreement and are not shown on the page.

How is rental income from Novotel Living Batumi taxed?

PwC’s Georgia summary (last reviewed 2 September 2026) gives 5% personal income tax on residential rental income without deductions, and the developer’s calculator applies a default 5% to the owner’s 60% share. The treatment of a pool unit in a specific contract is a question for the Revenue Service or a Georgian tax adviser.

What tax applies when a Novotel Living Batumi apartment is sold?

On a sale of a Novotel Living Batumi apartment, as for ordinary residential property, Georgian advisers report a full exemption after two years and 5% on gains within two years. Eurofast and AVI say hotel rooms sold within hotel businesses fall under a 20% rate, and the developer’s page warns that the exemption may not apply to property used in a rental pool, so the unit’s classification should be confirmed.

What are the registry fees for buying in Novotel Living Batumi?

For a purchase in Novotel Living Batumi the National Agency of Public Registry lists GEL 150 for registering the change of an ownership right in four working days, GEL 270 in one working day and GEL 350 on the day of filing, plus GEL 7 for confirming signatures. Notary fees, translations and apostilles are separate.

How does Novotel Living Batumi compare with other Batumi projects on your site?

Novotel Living Batumi and Mardi Aquapark are the two Mardi Holding projects shown at “price on request” in USD, and both are Accor-branded. Mardi Hills starts at USD 45,276, Mardi City Center at USD 52,600, and the Wyndham Gonio projects at USD 134,566 to USD 250,000; see the comparison table above.

Last checked: 23 October 2026. Sources: Accor announcement of Novotel Living Batumi (Hospitality Net, 5 June 2023); Hotel News Resource, Novotel Living Batumi to open 2025; Accor and Mardi Holding Mercure announcement (21 December 2023); Accor extended-stay release (23 October 2023); Mardi Holding, Novotel Living Batumi project page; Mardi Holding, completed projects; Mardi Holding, for investors; National Agency of Public Registry, immovable property fees; Legal.ge, residence-permit threshold; Erickson Immigration Group, 27 February 2026; PwC Tax Summaries, Georgia individual income; Andersen Georgia, sale of residential property; Eurofast, Georgia’s new rules on real estate sales tax; ExpatHub, Public Ruling 143; AVI guide, taxes on property sales; Georgia Revenue Service, property tax; Investor.ge, Galt & Taggart Batumi review; 1TV, National Tourism Administration 2025 figures.