What Batumi actually is
Batumi is the capital of the Adjara Autonomous Republic and Georgia’s second city — a working Black Sea port that spent the last fifteen years rebuilding itself as a resort. The skyline in the photographs is genuinely new: the Alphabetic Tower, the arched oval of the Courtyard Marriott, the towers along the New Boulevard. Behind that strip, the older city is low-rise, Ottoman-and-Soviet in layers, and much quieter than the seafront suggests.
Two things about it decide everything else on this page. It sits on a coast that is busy for roughly four months a year, and it is close enough to the Turkish border that a large share of its summer visitors arrive by road from Türkiye rather than by air. Neither fact appears in most investment pitches. Both should shape what you buy and what you expect it to earn.
Batumi at a glance
| Batumi | |
|---|---|
| Region | Adjara Autonomous Republic, south-west Georgia |
| Our projects here | 12 — eight in the city, four at Gonio |
| Entry price | $45,276 (Mardi Hills) |
| Ceiling in our portfolio | $83,000 for a city apartment; higher at Gonio |
| Core season | Roughly June – September |
| Airport | Batumi International, about 6 km south of the centre |
| Turkish border | Sarpi, roughly 20 km south |
| Foreign ownership | Full freehold, no permit — see Georgia |
| Purchase tax | None |
Where the twelve projects actually sit
“Batumi” on a listing can mean three quite different places. Ours divide cleanly.
| Project | Where | Type | From |
|---|---|---|---|
| Mardi Hills | City, hillside | Apartment | $45,276 |
| Mardi City Center | City centre | Apartment | $52,600 |
| Horizon Grand Residence | City | Apartment | $55,000 |
| Novotel Living | City | Branded apartment | $58,824 |
| Horizon Elegance | City | Apartment, furnished | $62,000 |
| Mardi Aquapark | City, hillside | Apartment | $63,631 |
| Delux Horizon | City | Apartment, studio | $65,000 |
| Mardi Stadium | City | Apartment | $83,000 |
And four at Gonio, roughly 15 km south towards the border, priced per square metre rather than as a total:
| Project | Rate | Unit size | Indicative total |
|---|---|---|---|
| Wyndham Gonio Villas | $2,257 / m² | see note | Ask — size field unreliable |
| Wyndham Gonio Rivera | $3,085 / m² | 130–150 m² | ~$401,000 – $463,000 |
| Wyndham Gonio Family Club | $3,657 / m² | from 37.3 m² | from ~$136,000 |
| Wyndham Gonio Aqua | $4,313 / m² | from 31.2 m² | from ~$135,000 |
If you take one thing from this page: a “$2,257” headline next to a villa is a rate, not a price. Aggregator sites list those figures as entry points and they are wrong by two orders of magnitude. Always ask for the total on a specific unit.
The three Batumis
The New Boulevard and seafront strip
This is the Batumi of the photographs — towers, hotels, the aquarium, the dancing fountains, the casinos. It is where summer demand concentrates and where short-let nightly rates are highest. It is also where new supply keeps arriving, so your competition is heaviest here too. Most of our city projects sit within reach of it.
The old town and working city
Inland from the seafront, Batumi is a normal Georgian city: markets, university, port employment, cafés that stay open in February. Rents here are lower and steadier, and the tenant is local rather than seasonal. If you want the closest thing Batumi has to year-round income, it is here — but it is not where the resort stock is being built.
Gonio and the southern coast
Gonio is about 15 km south, towards Sarpi and the Turkish border, built around a Roman fort. Lower-rise, quieter, pebble beach, mountains immediately behind. The four Wyndham schemes are here. It is a different holiday from central Batumi and attracts a different guest — families and longer stays rather than nightlife. Note that it is a separate settlement, not a Batumi district; factor the drive into any rental plan.
The season, in detail
Everything about income in Batumi follows from the calendar, so it is worth being precise rather than gesturing at “seasonality”.
| Period | What actually happens |
|---|---|
| June – September | Core season. Strong occupancy, highest nightly rates, most of the year’s income earned here. |
| May and October | Shoulder. Real but thinner demand; rates well below peak. |
| November – April | Low. Coastal short-let demand largely disappears. Long-let to locals is the realistic option. |
A headline yield of 10% built on peak nightly rates is not 10% earned evenly across twelve months. Build your model on four strong months plus whatever a winter long-let brings, and treat anything above that as upside. If a projection you are shown does not state its occupancy assumption by month, it is not a projection — it is a brochure.
Yields: what to expect once you subtract
Gross figures of 8–12% circulate widely for Batumi short lets. They are not invented, but three deductions sit between that number and your bank account.
Management and turnover. Short-let means cleaning between guests, linen, keys, guest communication and platform commission. On a four-month season these costs do not scale down neatly — they land on fewer nights.
Empty months. Service charges, utilities standing charges and maintenance run all twelve months whether or not anyone is staying.
New supply. Batumi has been building continuously for a decade. Every completion competes with you for the same summer weeks.
Net returns are materially below the headline. That is not an argument against Batumi — a well-located apartment at $55,000 with no purchase tax and 5% tax on rent can still work perfectly well. It is an argument for modelling honestly before you commit.
Who Batumi actually suits
It suits a buyer who wants a low-cost coastal apartment they will personally use in summer, let when they are not there, and hold for years. At $45,000–$83,000 with effectively no transaction costs, that is a genuinely accessible proposition, and the lifestyle side of it is real.
It suits less well a buyer who needs predictable monthly income from day one, or who is buying purely on a yield spreadsheet. For steady twelve-month letting, Tbilisi is the more logical Georgian market — we say so plainly on the Georgia page, and we do not currently represent it.
Getting there, and why it matters
Batumi International Airport sits about 6 km south of the centre, with seasonal European routes that thin out considerably in winter. The Turkish border at Sarpi is roughly 20 km away, and Trabzon is drivable — a meaningful share of summer visitors arrive overland from Türkiye.
This matters for two reasons. Your own access is easy in summer and awkward in winter. And your rental demand is partly a function of a land border, which is a different risk profile from a market fed purely by flights.
Buying here: the practical points
The legal side is covered in full on the Georgia country page — no permit, no purchase tax, registration usually within a day, agricultural land the one real restriction. Three points are specific to buying in Batumi.
Check what “furnished” includes. It varies enormously between Batumi developers and is frequently a separate paid package rather than part of the price.
Establish the management arrangement in writing before you buy. Who lets the unit, at what commission, who handles cleaning, and what happens in the eight quiet months.
Go and see a completed building. Georgia has no equivalent of Dubai’s escrow protecting off-plan instalments, so the developer’s delivery record does more work here than a contract clause. Every developer on this page has completed buildings in Batumi you can walk through.
Risks specific to Batumi
Single-season exposure. One bad summer — weather, border friction, a regional event — hits every property here at once.
Supply. Continuous construction along the coast means your unit competes with newer stock each year for the same weeks.
Currency mismatch. Prices are quoted in USD; rent is often collected in lari.
Resale depth. The secondary market for foreign-owned Batumi apartments is thinner than the new-build market. Plan to hold, and remember Georgia’s two-year line for capital gains exemption.
City or Gonio? A direct comparison
This is the real decision on this page, and the two options behave differently enough that price alone will mislead you.
| Batumi city | Gonio | |
|---|---|---|
| Our projects | 8 | 4 (all Wyndham) |
| Pricing basis | Total price | Per m² |
| Entry | $45,276 | ~$135,000 indicative |
| Density | Mid- and high-rise | Lower-rise resort |
| Beach | City beach, pebble | Quieter pebble beach |
| Nightlife | Substantial | Minimal |
| Typical guest | Short city breaks, couples | Families, longer stays |
| Winter | Quiet but a functioning city | Very quiet |
| Own use appeal | Convenience, everything walkable | Space, calm, sea and mountains |
Put simply: the city is the better rental asset because demand is deeper and more varied; Gonio is the better place to actually spend a summer. Buyers who intend to use the property themselves for weeks at a time tend to prefer Gonio once they have seen both. Buyers optimising for occupancy stay in the city.
The developers behind these twelve
Three names account for everything on this page, and knowing which is which is more useful than any brochure.
Mardi Holding is behind Mardi Hills, Mardi City Center, Mardi Aquapark and Mardi Stadium — four of our eight city projects, and the widest price span, from $45,276 to $83,000. They build at scale in Batumi and their completed stock is easy to go and inspect, which is the single most useful diligence you can do here.
Horizon accounts for Horizon Grand Residence, Horizon Elegance and Delux Horizon, clustered between $55,000 and $65,000 — the tightest band on the page, and the one where the differences are about finish and position rather than fundamentally different products.
Wyndham Grand Residences covers the four Gonio schemes. Branded residences under an international hotel name, sold per square metre, and a different proposition from everything else here.
Novotel Living sits on its own as the other internationally branded option in the city, at $58,824.
What it costs to own, not just to buy
Buying in Batumi is close to free by regional standards. Owning has real running costs, and they continue through the eight months when a seasonal apartment earns little or nothing.
| Item | What to plan for |
|---|---|
| Building service charge | Varies sharply by scheme — pools, gyms and aquaparks cost more to run |
| Utilities | Standing charges continue in empty months |
| Rental management | Commission on short lets, typically a meaningful share of gross |
| Turnover costs | Cleaning and linen per stay, concentrated into the season |
| Annual property tax | None below the household income threshold; up to 1% above |
| Income tax on rent | 5% flat rate available to individuals |
Ask for the actual service charge figure for the specific building before you commit, not a range for the city. On resort schemes with substantial leisure facilities it is the line most often underestimated, and it is charged whether the apartment is occupied or not.
How the purchase actually goes
The mechanics in Georgia are unusually simple, which is one of the genuine attractions.
- Reserve the unit. A deposit holds a specific apartment; get the unit number, floor, exact area and total price in writing at this point, not later.
- Review the contract. On off-plan, this is where the payment schedule, completion date and what happens if it slips are actually decided. Independent legal review is worth its cost here.
- Pay per the schedule. Remember there is no statutory escrow in Georgia protecting instalments — this is why the developer’s delivery record matters more than the contract wording.
- Register the title. At the Public Service Hall, normally within one working day, for a modest fee. You do not need residency and you do not need to be present if you appoint someone properly.
- Set up management and utilities before the first season, not during it.
There is no purchase tax, no transfer duty and normally no buyer-side agency fee on new build. Full legal detail sits on the Georgia country page.
Frequently asked questions
What is the cheapest property in Batumi you have?
Mardi Hills, from $45,276.
Can a foreigner buy an apartment in Batumi?
Yes, with full freehold title, in their own name, with no permit and no minimum value. Georgia treats foreign and domestic buyers alike for non-agricultural property.
Is Gonio part of Batumi?
No. Gonio is a separate settlement roughly 15 km south towards the Turkish border. It is quieter and lower-rise, and our four Wyndham schemes are there rather than in the city.
What rental yield does Batumi actually produce?
Gross short-let figures of 8–12% are widely quoted. Net is materially lower after management, cleaning, commission and eight quiet months. Model on a four-month core season.
Can I let my apartment in winter?
Short-let demand largely disappears from November to April. A long let to a local tenant is the realistic winter option, at a much lower rate than summer nightly pricing.
Why are some prices shown per square metre?
The four Wyndham Gonio projects are quoted per m² by the developer. Multiply by the unit size for a real total, or ask us — the rate on its own is not a price.
Do I pay tax when I buy in Batumi?
No purchase or transfer tax in Georgia. You pay a small registration fee. Full detail on the Georgia page.
The verdict on Batumi
Batumi gives you a sea-view apartment on a European coast for the price of a parking space in some capitals, with no purchase tax, one-day registration and 5% tax on rental income. For a buyer who wants to use it, let it in summer and hold it, that combination is hard to beat at this price point.
What it will not give you is twelve months of income. The season is about four months long, the competition builds a new tower every year, and the winter is genuinely quiet. Buy it as a coastal apartment with seasonal income attached and it makes sense. Buy it as a yield instrument and the spreadsheet will disappoint you.
Tell us how you intend to use it and we will point you at the right two or three of the twelve.
Related searches on this site
Property in Georgia. By type: apartments, studios, furnished apartments, beach houses, townhouses. By subject: legal checks before signing, residency permits, living in Georgia.